M-Venture is the innovation and investment unit of Mast-Jägermeister SE, with the mission to shape the nightlife of the future. Through INVESTMENTS, strategic PARTNERSHIPS and NEW PRODUCTS / SERVICES we are re-defining the Best Nights of the lives of our young urban target group.

WE ARE INVESTING ALONG THE ENTIRE CONSUMER JOURNEY:

INSPIRATION
Where do I find inspiration for my next experience?
PLANNING
Where, what and with whom am I going out?
APPEARANCE
How am I dressing up?
TRANSPORT
How do I reach the event & get back home safely?
AMBIENCE
What is the location, music, setting like?
CONSUMPTION
Which product is not to be missed during my best night?
(SOCIAL) MEDIA
How do I communicate and share my experiences?
INSPIRATION
Where do I find inspiration for my next experience?
PLANNING
Where, what and with whom am I going out?
APPEARANCE
How am I dressing up?
TRANSPORT
How do I reach the event & get back home safely?
AMBIENCE
What is the location, music, setting like?
CONSUMPTION
Which product is not to be missed during my best night?
(SOCIAL) MEDIA
How do I communicate and share my experiences?

WE CAN NOT ACHIEVE OUR MISSION ALONE.
We are looking for founders that share our passion for irreverence, perfectionism and social interaction. We want to support them with our experience, our capital and our global network.

WE CAN NOT ACHIEVE OUR MISSION ALONE.
We are looking for founders that share our passion for irreverence, perfectionism and social interaction. We want to support them with our experience, our capital and our global network.